Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla o
Chinese, Japanese and American. These tourists recently visit Korea as frequent individual tourist. Mostly, they are visiting Seoul city. Characteristic of these tourists would like to stay reasonable accommodation and to enjoy unforgettable experience. Since they make a reservation in advance of visiting the city, FIT tourists save the expense by using cheaper accommodations such as guest house,
Legalized since 2005
“To remain competitive in the Asian market”
Resorts World Sentosa & Marina Bay Sands opened in 2010
Asian Pearl’s Competitors
Visitor No. & Expenditure
11.6 million visitors in 2010
SG$951 average spend per capital in 2009
16 millon visitors in 2014
SG$1200 average spend per capital
Positive Tourist Receipts
49% in tourism receipts in 20
- Tibetan Buddhism, Animism
Official Languages – Mandarin, Tibetan
Currency - ¥ RMB (Renminbi, Chinese Yuan)
Weather – Extremely dry except during rainy season. (May to September)
Economy – Agricultural work, Animal husbandry, Tourism and Local handicrafts
GDP – Tibet's GDP soared 111.8times from 1951 to 2010, an average annual growth of 8.3 percent.
1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market